About Pop Design Shop, New York Web Design, UI, and Interactive Development by Fred Villanueva

Design Passion

Design is a phenomenon that touches every aspect of our daily lives. Good Design improves our lives.

With a Fine Arts background, the concepts of design first came to me when I needed to design a catalog for a line of steel furniture. This led me to graphic and print design.

Soon thereafter, designing a line of modular products became an obsession, and this eventually led up to experimentation in architectural and interior design.

With a background in graphic art and design as well as product design, technology came into full view.

Now concepts like web interface design, GUI Design, and eCommerce come more naturally. Making a project succeed depends not only on technical expertise and know-how: if creativity doesn't factor into the picture, if there is no differentiation by Design, then you're settling for less.

This entire site was designed and coded from scratch- concept to finish- and built to grow.

A great looking web site will make a lasting impression on your visitors, making them much more likely to return. Many design firms can handle the programming end, but lack the design ability to make a site look as aesthetically pleasing as it is functional.

We hate waiting around for things to happen. That's why we make sure that our clients never have to. We take great pride in the fact that we often finish projects ahead of schedule, and get them online faster than our competitors.

The web is constantly evolving. Methodology in place today may be completely different tomorrow. We deliver standards compliant, accessible web presences, optimized for search engines and your viewers.

Unfortunately, web designers often “design and dash”, leaving you with a site that you can't update or add to. When you hire us, we assure you that we're always available.

The internet is home to countless fraudulent disservices and we understand your reluctance to spend hard-earned money on something as subjective as design. We guarantee that your project will be delivered within budget and on time.

The level of design and professionalism that we deliver is enough to set us apart from the crowd. We take it a step further and make sure that our prices are uncommonly affordable in comparison to our competitors.